We've just realised that in all of the years we have been sharing the latest visual merchandising schemes that we have never included this brand. We came across the store along Oxford street here in the centre of London and while the graphics are very interesting we were slightly confused by this message. On first glance it appears that the brand are saying to us that it is "Time to Celebrate" and then with what looked like 2020 (as in the year). Therefore, we had a quick look at their website and were further confused as they have a strap line which reads "For two decades, you've chosen us to tell your story through jewellery"...... which led us to think that perhaps the brand has been around for 20 years although they were actually founded in 1982 which would make them 38. Needless to say we are no clearer.
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