While scouring around the SoHo are of this amazing city we happened upon the new store from Moncler. From the front of the store it wasnt very obvious that it was this brand although like the others waiting in line we dutifully waited our turn and wow it was certainly worth the wait. This Art Gallery-style space has been beautifully produced with these incredible installations and as one would expect from this premium brand, very minimal product. We do have to mention also that we always find the people who work for this brand, including security are always very helpful and polite. Clearly the brand is getting everything right on every level.
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