Onitsuka Tiger, London

Well this is a new brand we've never seen before.  Actually we have seen it before although it seems to have changed its name several times however before you become excited, it's just ASICS by another name.  Still, we were excited to see it nonetheless and would you believe, this brand has actually been around since 1949 and it's a wonderful Japanese one at that.  If you wanted some ideas re. what to do with all those old trainers then here's the answer.  A great, and we guess, inaugural scheme for this shiny store along Regent street.

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Dolce and Gabbana, London

The suppliers who produce the schemes for this brand must be working overtime with the amount of stores, windows and schemes that this brand have.  In fact it actually isn't possible to leave Bond street without passing one of them (if you travel in a straight line of course).  As usual decadent props and lots of Gold fill the windows here at their Piccadilly end of this luxury street.

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Longchamp, London

This is quite an interesting installation from this brand.  Rocking a kind of Green Grocers / market stall feel is Longchamp right now.  We often see some great schemes from this brand even though they tend to go down kind of abstract / shape / form route normally so this was an interesting find to see that more props and a narrative fills their windows.  As with all brands right now this was no easy task to do given the current circumstances and a great break from the usual large format graphics we are seeing out there.

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Chanel, London

We've been following this brand for many years and we have to say it, this brand is looking good right now.  There have been many years where it looked so incredibly unloved (in their Visual presentation), in fact you can see some of the previous years' entries here and track through how they have transformed themselves.  Thankfully, at least for now, those horrible pin head mannequins have gone and a more generic / abstract headed figure has been used.  Relief.

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Max Mara, London

This is such a wonderfully fresh and clean scheme right now at this brand.  We love the partial Architectural elements included in the scheme on a very slick Black floor.   The Bonaveri figures are of course very beautiful although the brand have used these for quite a few years.  Naturally sustainability is becoming more and more important not just across society generally but also increasingly so in retail.  It would however be quite nice to see a change here so that we had something different to look at although we are still emerging from various stages of lockdown so we doubt it will be imminent however hopefully moving forward they will consider this.

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Ralph Lauren, London

Wow, this brand just get it all so right, don't they?  As always, such beautiful installations and of course what is even more remarkable is that they have done it given the current circumstances.  We're sure that producing and installing this really was quite a task.  Currently, beyond the delicious merchandise, we have these stunning exterior and interior spaces, albeit aspiring to a lifestyle which we will probably never have, but then that's the point and we just love it even more.

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Prada, London

This is rather a clinical look for this brand right now.  We have seen some very interesting uses of colour and occasionally some very sophisticated narratives however currently theres a kind of cosmetic department vibe happening here.  There's an interesting graphic in the top image with text which says Is Nature out there, or in here.  We're not entirely sure what this actually means and perhaps its just something lost in translation.  We doubt it knowing how sophisticated the brand are although we haven't yet been able to make a connection.

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Jimmy Choo, London

This brand have such tiny windows that we are always amazed that they are able to still fit so much into them.  We've also never actually been inside this store although one day we will pop in and have a look around just for the experience.  In the meantime, faux dripped paint in delicious tones flows down the plinths holding their amazing product.

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Canali, London

We find ourselves being drawn to this scheme for some reason.  Perhaps it's a Hitchcock vibe we are picking up.  Cut-out birds in a repetition format fill the window here at this brand where we have previously seen some great schemes over the years.  We just don't know why the scheme doesn't seem to flow throughout all of the windows though?  Rather a missed opportunity here although great scheme nonetheless.

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Dior, London

We've always felt that Prada were the masters of colour in their schemes and of course their products however this brand are clearly up there with them right now.  We have to keep reminding ourselves that there is a pandemic still going on and that the production and installation of any scheme right now has its own range of complex issues, therefore anything visual out there is most welcome.  The mannequins are wonderfully dynamic and particularly interesting that the brand have gone for a Black finish. 

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Smythson, London

We've always loved the innovation at this brand and while they have been located at this site they have produced schemes which have been real corkers.  No easy task with open backed windows.  Ok, well, this one isn't their most innovative of course but then there is a pandemic happening therefore we are just grateful that they have something in their windows right now and we're sure that far more spectacular schemes are in the pipeline for the rest of the year.

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Fenwick, London

There's a wonderful Summer feel to this scheme along Bond street with its bright bold colours and great narrative.  We have been following this brand for some time now particularly as they have put so much energy into their schemes in the past few years and are always a joy to view.  As with just about everything and everywhere out there right now it does feels like this brand is finding its feet again after a huge knock however we hope everyone can hang on in there and bring us even greater delights in their schemes throughout the rest of the year.

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Tiffany, London

There's something quite unique about the windows at this store besides the fact they always produce such wonderful installations.  There are always smears on the glass.   This is, no doubt due to the volume of people we guess trying to get a closer look at the product and drooling at the spectacle and it is something we only seem to come across here.  Anyway, we don't quite understand the concept here although there are flashes and slashes of scenes from NYC and therefore we guess links to the brands' heritage.  As always, a superbly and perfectly produced installation.

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Fendi, London

The windows here are quite a nightmare to capture.  As you can see from the image at the bottom, there is pillar right in front of the fenestration which makes it impossible to capture the scheme straight on.  Anyway,  even with out rather angled images we're sure can appreciate what the brand have done here with their arch form structures which fill the space at their Bond street store.

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Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/