We've spotted a lot of digital schemes out there on the high street recently which of course we can completely understand given the circumstances and naturally they are low maintenance. However, there is the danger that this sets a precedence for these kinds of installations and that they can become the norm which in turn takes away the Art and Design from Visual merchandising and retail store windows. Things do move on and change of course although this is not necessarily the best solution if you want to grab and maintain the attention of the passersby. Watch this space we guess.
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