Tory Burch, London

This is quite an interesting solution for this time of year.  We do love the references to a more traditional Christmas with the exterior of the window and the use of branches to highlight the space.  However, just look at these incredible stone-like structures too.  We haven't quite decided whether we love them of hate them although it is refreshing not to see trees at least.

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Patek Philippe, London

We've been following this brand for some time now and always enthuse about their schemes simply becasue they are so good.  One of favourite places in New York which once again we sadly wont be able to visit this year is ABC, the fantastic interiors place with the most incredible visual merchandising.  This scheme is a wonderful collision of Philippe meets ABC and we love it.  There's no product here because its night time but we expect it will looks amazing during the day anyway. 

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Pinko, London

We had no idea that this brand had a store in London until we happened across it.  We seem to remember that the last time we saw one of their stores was a few years ago in Milan and thought it was a fast fashion multiple although they tend have quite small stores.  Anyway, while this isnt the most lavish Christmas scheme the interior of their stores is quite interesting.

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Salvatore Ferragamo, London

At first glance we thought this scheme might be referencing the heritage of the brand although on a closer inspection it appears to be far more international with references to Architecture worldwide.  Cut out schemes are not always easy to produce and certainly not at the scale this brand have to manage with stores across the globe although we imagine this came flat packed with the instructions on construction.  It does look great although we're not so sure about the way the product is being shown, particularly the shoes but thats just us.

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Loro Piana, London

We couldn't quite make out what this scheme is about when we first saw it from across the road, actually along Sloane street.  The scheme makes quite an impact however as the lighting here is incredibly bright although of course this is difficult to appreciate in a still image.  Close up we were still none the wiser however if you take a look at their website it all becomes clear and how wonderful to find a brand that brings all of the strands together both online and in store. Great colours too which drew us in so job well done we guess.

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Prada, London

For some reason we seem to be channeling a bit of a 007 / Bond vibe from this scheme at Prada.  We happened upon this brands latest installation and of course their seasonal offer along Sloane street here in the centre of it all.  Giant mirror balls with fur covered cut-outs, shimmering mirrored curtains and mirrored flooring is Prada right now.

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Harrods, London

This is such a delcious time of year for retail store windows and it looks like the season really is in full swing right now out there.  As always, we really look forward to seeing what these guys will do and they never disappoint.  We cant recall ever seeing so much chrome in such wonderful jewel colours and if you have a moment do scan the QR code just below too for the full interactive experience.  The high street is very busy in this part of town so we were in a hurry to capture these images but we have been able to scan them and it still works fine.  Larger images as always will be on our Facebook and Instagram site - links below.

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Moncler, London

There appears to be quite a trend for chrome this year and naturally this brand have yet again produced a superb scheme.  Their seasonal offer for 2021 are these chrome shaped products in a repetition format across their backwall which have been illuminated beautifully from behind (they are a bit like jelly molds although they probably wont thank us for saying that but just so that get the idea.)

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or on our Instagram page https://www.instagram.com/jonathanbaker1/

Harvey Nichols, London

Wow, wow, and wow.  Just look at these windows at Harvey Nichols.  Absolutely stunning.  With reference we think to stained glass windows this scheme illuminates outside of the store too and across what otherwise would be very dull grey paving.  The styling as always is just beautiful.  Are we gushing?  You betcha.  We havent included the whole run here but you can see them via our Instagram.  Link below.

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Reserved, London

We spotted this scheme a few weeks ago during installation.  While we're not big fans of fast fashion brands they do at least spend time and money on their windows and this is appreciated.  The pastel coloured backdrop works quite well in what would otherwise be open backed windows and of course the concertinaed White structures around the mannequins are beautifully produced.  No doubt this will be the final installation prior to the launch of their Christmas scheme.

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Rimowa, London

There isn't a great deal for us to mention here at the moment although hopefully their seasonal scheme is on its way and there will be something of interest for us to show you.  Apart from the strap line 'We are Ready', quite what they are ready for is not clear.  Well, here you go for now anyway.

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Ralph Lauren, London

Oddly, we too often find ourselves at the Polo Bar wearing Ralph Lauren on quite a regular basis.  Strange, eh..!.  Anyway, as we would expect this brand have delivered superbly yet again with this installation at their Bond Street Mansion.  Beautiful product and equally beautiful interiors with no Christmas tree in sight (well not at the front run of windows anyway).

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John Lewis, London

You've probably seen the ad.  (if you live in the UK at least) now you can see the windows too.  As with so many retailers out there, budgets have no doubt been slashed quite brutally this year so its no surprise that the TV advertising with a much wider reach across a whole range of audiences, no doubt got the larger share.  We have seen some killer Christmas schemes here previously although its quite obvious that times have been tough even for this monolith on the high street.

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or on our Instagram page https://www.instagram.com/jonathanbaker1/

Smythson, London

We're sure that just like every other retailer this one has suffered this year although they still managed to pull off some great schemes nonetheless.  With the Christmas season in full swing out there on the high street, with the exception of a few retailers, naturally this brand are highlighting some of their gorgeous products within their scheme.  Large boxes in a beautiful shade of Blue in a pyramidal format topped with a large outsized bow fill their windows with a stunning Gold trim around the outside of their windows.  

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