This brand really have embraced digital technology in their windows for quite some time now. They do of course produce some very interesting installations with their flashing lights, key words and moving visuals although we rather liked the amazing installations which they used to have across their stores which were always dynamic and fun narratives. It might be the case that this of installation is a temporary measure given that its relatively easy to update however hopefully it wont be at the expense of the amazing prop-led schemes which we always loved so much.
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