This is rather a clinical look for this brand right now. We have seen some very interesting uses of colour and occasionally some very sophisticated narratives however currently theres a kind of cosmetic department vibe happening here. There's an interesting graphic in the top image with text which says Is Nature out there, or in here. We're not entirely sure what this actually means and perhaps its just something lost in translation. We doubt it knowing how sophisticated the brand are although we haven't yet been able to make a connection.
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