We've included a lot of references to digital technology recently. Some good and some, well, we will let you decide what you think. Of course, technology, when used well can be a good 'thing' to do although, pandemic aside (we realised that these types of installations are a quick fix in some instances), the creative element really does seem to slide and all we're actually left with is just another large format graphic albeit in a different format. We can only hope that brands continue to invest in their Visual Merchandisers, see and understand the value they bring to the business and bring back that much needed creative element once again.
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