Givenchy, London

We're not 100% confident with the latest scheme at this brand.  On the one hand we have the land-of-the-giants sized (well it looks like a bottle of Bleach to be honest) plastique bottle and then a Male mannequin with one boot off and a female mannequin so high up the window and such a short skirt that you can see her changing her mind, if you get our drift.  This isn't an overly ambitious or detailed scheme and dressing a mannequin is not the toughest job in the world although this is not quite what we expected from this brand.

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Mulberry, London

Wow, this brand is on fire right now.  The schemes are changing faster than we can capture them and we love it.  The team here appear to be taking quite an abstract approach to their schemes although this one is certainly a product-led one based on their Softie collection.  Large padded installations in delicious colours fill their open backed windows here at their store along Bond street right now.

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Moncler, London

Surprisingly, this was actually quite a difficult scheme to capture as so many passersby stop and are mesmerised by the perpetual space and the kaleidoscopic imagery of the window below.  Glowing across Bond street right now is this brand.  Everything suddenly seems ok again here after two very long years of disruption and thank goodness we have plenty more schemes to share with you again.

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Retail Visual Merchandising and Display Show 2022, London

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Tods, London

This is certainly not the finest scheme we have seen from this brand although anything visual right now is appreciated.  Large format graphics always make our eyes smart and actually something we don't see often from luxury brands.  To us at least images of the product behind the product itself (or worse still, images of product when it hasn't actually arrived in store) just screams mid-range or lower and probably always best avoided.

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Chanel, London

This is a very simple scheme for this brand and perhaps given the time of year, it's not beneficial to have anything more lavish?  We weren't quite sure what to make of this installation other than it appears to have structures which remind us of mattresses as a backdrop (or is that just us?).  Other than that there isn't a lot more to mention unfortunately.

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Rimowa, London

Well this is a much needed injection of colour out there on the high street.  We're guessing that the brand have launched a new coloured luggage range and here it is.  Surrounded with large cut-outs of flora and other indiscernible plant life also in a range of colours completes the scheme in this open backed window space.

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John Lewis, London

Hit snooze or seize the day?  Hit snooze of course we're not barbarians, jeez.  Joking aside, following on from the Well being scheme at Selfridges which we posted on Thursday, here we have another at this brand.  This is of course an important subject to promote and to be honest something we are all probably in need of right now.

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Selfridges, London

There is a big movement happening out there right now towards highlighting the theme of well being.  Several brands have picked up on this across the high street with varying levels of creativity.  At the pinnacle of course is this brand and what a huge and much needed injection of creativity this is too.  Promoting their latest offer encouraging us to 'Discover our Superself' with a range of very colourful or purely textured installations complete with QR codes.  Do check this scheme out if you can particularly at night time when it glows wonderfully.  The full run of this scheme are on both our Insta and Facebook pages - link below.

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Longchamp, London

There's a strange vibe about town at the moment as it appears that no-one is quite sure whether to launch Spring / Summer yet and everyone is slightly in limbo.  While a lot of brands are still showing Winter schemes there are a few who have braced the new season already with an onwards and upwards approach and showing their Spring collections.  Here at this brand we are guessing that there is a nod to holiday's to come complete with hints of Spanish villa (we're teasing of course) and that long awaited (at least here in London) warm weather break.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Etro, London

This was a nice and surprise find.  The large window space has gone (hopefully temporarily at least) and here we have the latest scheme which brings the visual merchandising to the street.  In doing this of course we have lost the narratives which we so enjoyed and perhaps this is a cost cutting issue or maybe just a refresh of their schemes, who knows?  We will continue to look back and back again throughout the year to see what they do and fingers crossed, while it looks great for now, they will continue to bring us the schemes we have come to enjoy.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/

Moschino, London

Oh Moschino, we were making so much progress and you've slipped off the VM wagon again.  What on earth is going on here?  Food is clearly the thread here, and, well, junk food at that.  Smeared on the fenestration in 'ketchup' and 'mustard' we have smiley faces, various words and the dreaded motifs.  Back to square one again then we suppose.

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Superdry, London

We've never quite decided whether we like this brand or hate it (we don't actually hate anything).  It has had its moments in terms of cool merchandise although just like the FCUK campaign it got tired very quickly.  Anyway, we do love the props they've used in the windows here although look how many there are of them.  Additionally, tonnes and tonnes of merchandise with so many layers that it is very difficult to really see very much.  Time to edit we suspect.

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 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/

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Salvatore Ferragamo, London

Everything has gone rather Yellow at this brand this week.  We often visit this store along Bond street as they always produce some fantastic examples of Visual Merchandising.  We've never know anyone who produces their schemes and it is probably no easy task, certainly for this store, to do something innovative and work with the open backed window spaces they have.  Yellow of course is one of this years seasonal colours.

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Zara, London

We've been trying to work this scheme out.  Perhaps we are reading a little too much into it, however on the one hand there is this curvy structure although it is punctuated by these illuminated and coloured screens in the middle.  There probably isn't a narrative here although if you do happen to know then maybe let us know too? 

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/