Pringle, London

We came across this scheme recently along Mount street here in the centre of town.  Collaborations with Artists are usually a really great idea as it can really help to invigorate a commercial space and provide the Artist with a showcase for their work.  When Artists collaborations don't work well is when the work itself completely out shines the product it was meant to support.  While whether we like the Art work here produced by the painter Frida Wannaberger is obviously irrelevant (although incidentally the work here explores reflections, observations and ideas of woman hood and very interesting too) we cant help feeling that the mannequins, dressed like secondary school Geography teachers, probably wasn't the best idea.

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Miu Miu, London

We don't tend to see a lot of highly visual window schemes from this brand which is a shame as they have one of the most visible stores along Bond street, right on a corner with lots of window spaces.  However on the odd occasion we come across some interesting although not necessarily this scheme.  It's ok of course and it does a job although possibly not the most exciting thing we've seen this year. 

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Moynat, London

On occasion we see some really interesting, although never very lavish schemes at this brands' store along Mount street.  This one is rather plain for us and not a lot of energy appears to have gone in to the production.  Of course the quality is here but just not the cleverness or interest.  The windows are not huge, but a large format graphic doesn't really have a lot of dynamism.

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Massimo Dutti, London

We can always rely on this brand to produce a beautifully presented window scheme and demonstrate so well how to position mannequins in a space.  While the product itself is not the most exciting in the world the team here work the clothing very well and it is always a pleasure to see wiring of mannequins rather than the ugly  base plates favoured by so many mainstream brands out there.

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Louis Vuitton, London

We put these images on our facebook page and received quite mixed reviews for this scheme.  Usually the windows here have so much lighting that we're convinced that they can be seen from space although with the addition of the draping it means that unfortunately the brands across the street are shining rather more brightly by comparison right now.  Draping fabric like this is no easy task and really does require some good old school-type skills although overall while we adore the work of this brand, this scheme is not going to be our favourite this year.  We do love this Majorelle Blue colour though.

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Patek Philippe, London

You may remember that we shared the Christmas scheme from this brand back in, probably December, which was absolutely delicious.  Their latest scheme is equally beautiful and even without their incredible product, it still works perfectly well.  In fact, the scheme looks better with no product at all.  Beautifully produced as always with incredible attention to detail, just look at this little gem.

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Akris, London

We don't often capture the windows here although we were rather struck by this scheme.  Is there a slight nod to the current crisis in Ukraine here?  Lots of Blue and just a hint of Yellow.  We are hoping that this is the case.  There's not a lot else here but a powerful, yet subtle statement none-the-less.  Please let it be true.

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Etro, London

This is such a highly illuminated window that even the mannequins appear in shadow.  We included the last scheme from this brand here recently which was quite a departure from their usual style where they come much further forward towards the fenestration and boxed everything in.  We thought that this was going to be their style from that point onwards however it seems to have been ditched in favour of keeping their closed backed window space.  Relief.

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Mount Street Printers, London

How lovely is this scheme, eh..!  There is something really romantic and nostalgic about movable type and a great reference to halcyon days (although of course they never really existed did they?).  In such a large format as these they make quite the statement and what a pleasure to see what we think is just one store make such a great effort with their visual merchandising.

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Roger Vivier, London

Wow, we're loving this Mermaid prop.  We've seen some really fun and interesting schemes over the years from this brand and there appears to be a style developing here with their propping.  Oddly also even the security grille works well with this scheme with its fish scale-like pattern in the background.

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Fendi, London

We were trying to work out this scheme recently as on the one hand we have the previous scheme (left side) with the digital sky/clouds and on the other (right side) their latest scheme.  We're guessing that the team here were half way through installation when we passed perhaps?  Anyway, with a huge nod to the glamorous 70's Disco scene is this brand right now.  Although it is a large format graphic, it is at least a creative one and we love the illuminated mouth.

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VM & Display Awards, London, 2022

If you were not here last night then you really did miss a treat.  Hosted this year by the super talented Paul Zerdin at the Leonardo St. Pauls Hotel (literally next to St. Pauls Cathedral - incredible).  It's been quite some time since we were all able to come together as an industry which made it even more exciting to meet a lot of new faces and a say hello to slightly more craggy but familiar ones. There was of course an opportunity to think momentarily and reflect on the ones we've also lost since we last came together.  A huge congratulations to all of the winners at the VM and Display Awards, 2022....!

 

Dior, London

With the launch of their SS22 collections this brand have a corker of a scheme in place at their store along Bond street.  Linked very closely to their catwalk show which we have to mention is a complete joy to watch so we have put the link below so that you can check it out.  This scheme will then make sense to you.  https://www.dior.com/en_gb/womens-fashion/ready-to-wear-shows/spring-summer-2022-ready-to-wear-show

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Smythson, London

This is probably not the most exciting scheme we've seen from this brand although it is still early-ish in the retail calendar and we're sure that there are a lot more interesting installations to come.  At the moment a bit of symmetry as a window dynamic, graphics forming the backdrop with of course their delicious products is the latest scheme from this brand right now.

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Prada, London

This brand seem to go through phases of, on the one hand, some very creative windows, and then on the other, to ones which are very basic, albeit of course, sophisticated.  We're not fans of large format graphics as they are a cheap and quite a lazy option although at least this brand have the product actually worn in the graphics which is quite a find out there.  Hopefully there are more interesting schemes on the horizon.

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Moschino, London

Baby toys?  Are we actually seeing Baby Toys in a luxury brand?  We have seen some quite interesting schemes recently from this brand although they have slid right back down to the bottom of the VM rung for us at least.  Clearly a lot of money has been spent on the scheme although it might just have been filed as a what-not-to-do example.  

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