Ralph Lauren, London

This brand have just got it haven't they, and another beautiful scheme delivered.  This appears to be the launch of their new Polo collection (we don't think that they have started doing Saddles just in case you wondered and these no doubt are part of the overall narrative in order to set the scene).  As always, lovely presentation which appears so wonderfully effortless although takes a lot of skill to look this way.

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Tiffany, Lonon

We don't quite know that the narrative is here although one of the other windows along this short run has a frog in it too.   Surrounding the beautifully coloured rocks are also what appear to be laser cut flora.  Other than that, there isn't much else to note although if you are interested we have posted a whole range on images on our instagram account from their recent exhibition about the brand which happened here in London.

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Fenwick, London

As the Summer season draws to a close we're just picking up on the last few schemes before we launch into possibly one more scheme (maybe two) before the Christmas windows are installed.  Its bonkers really isn't it.  In the meantime this brand continues to deliver with their current Summer scheme with two dimensional flora which form part of the backdrop and cut vinyl on the fenestration.  Great colour backdrop too.

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Moschino, London

There's a slight hint of Versailles here, don't you think?  This is a very grand space created within the windows for this brand and we do have to mention, while we are not fans of the brand, we are rather grateful to them for changing their schemes so often.  As you have probably noticed, we're only posting every other day at the moment as there are so few scheme changes that we wouldn't have enough material otherwise to show you.  In the meantime, you can see the images larger of this scheme via one of our other social media sites.

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Harrods, London

What do you do when you have huge window spaces but tiny product?  Use a giant magnifying glass of course.  If you are reading this somewhere else in the world and have never been to London before, this is one of the most luxurious places in world.  Every super luxury brand is here and naturally in this scheme, probably all of the worlds jewellery brands are represented.  Beautiful presentation as always and delivered by a really nice bunch of people behind the scenes.  It was quite busy when we captured these windows but you can find more on our instagram through the link below.

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Luke Irwin, London

We happened upon this window installation recently while wandering around the Belgravia part of town.  The scheme here is very simple however we loved the Ice Cream cone props made with the product suspended in a gravitational and repetition format.  The brand essentially sell rugs, although very posh ones but great to see an independent making an effort with their windows.

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Zara, London

What do you think of the latest installation from this brand?  The product looks great although for us the scheme appears to be telling us a variety of different stories and we're not quite sure what this is all about?  Perhaps it's just an abstract scheme and that there isn't any kind of narrative here?  The bottom image here is possibly the most experimental of this run of windows at their Knightsbridge store and our favourite one although without some level of consistency the others are quite a distraction.

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Fendi, London

We've seen some amazing schemes from this brand over the years although their latest installation is a little flat by comparison or are our expectations rather higher?  Anyway,  we're getting a bit of a Bond vibe from this installation particularly with the camera-lense style backdrop.  What you cont see here however is the each of the layers flashes in turn although we have included a short video of this on our Facebook page (link below)

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Loro Piana, London

This is a very smart scheme although perhaps a little dull for this time of year, don't you think?  Gorgeous product of course and we don't mind a bit of Greenery and some topiary although we find ourselves wanting to look at some additional which will add interest.  We have seen some superb quality schemes from this brand although while to quality is of course here the subject is sending us to sleep.

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Hogan, London

What a great scheme at this brand right now.  We've spotted some real gems at the store in Knightsbridge and we are constantly amazed, not just at the quality of the installations but the ideas behind them too.  This one is no exception.  What you can never see in a still image is how this glows out of the window space and also the illusion that the 'sand' in the timers is actually moving.  Another winning scheme from Hogan.

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Burberry, London

Have you seen this installation?  How amazing is this.  This brands' store along Knightsbridge (obviously one of the most expensive parts of the city) has to be one of our favourites right now.  Their Regents street site is very nice and while their Bond street store is under renovation this has to be up there with best of the best.  There is a slight whiff of Selfridges Yellow here although we can overlook this as the installation is so wonderfully exciting.  Can we have a Bambi from your last scheme now?

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Harvey Nichols, London

If you want to see what amazing retail theatre looks like then just check out this brand.  We've been following them for decades as they always deliver such wonderful schemes.  This is the first time however that we can recall the use of digital technology.  Sadly, images just don't pick that element up very well so you will need to go and have experience this scheme yourself.  We have put the full run of windows on our instagram however - link below.

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Etro, London

We're seem to be picking up on a mid 70's vibe here.  There appears to be a collision between Margot Leadbetter and Abigails Party, don't you think?  Anyone for a bit of Demis Roussos? (only those of a certain age will understand those references).  In the meantime, we're not quite sure what the giant tassel is doing in this scheme although it's clearly a significant focal point however there is a lot of Paisley in the product so obviously part of their SS22 collection. As with most brands the marketing information says everything and yet nothing at the same time so we're not making connections between what we read and what we see at the moment.

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Patek Philippe, London

This brand always produces such interesting schemes in their windows.  We've just realised that, from these images you might be imagining that these installations are huge (sort of human scale) however as we have taken the images a night time all of the incredibly and super expensive product has been removed (this would have provided a sense of scale) and these windows are actually about double the size  of the windows at somewhere like Tiffany.  We have no idea what the references are here although we imagine it's a nod to the inside workings of a watch.  Beautifully produced as always.

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Massimo Dutti, London

This brand really have got 'it', haven't they.  Such simple and elegant presentation which oozes cool.  One particular element that we love and its not really a big deal but does demonstrate a good skill level is that they wire their mannequins rather than using the dreadful glass base plates.  Of course, base plates are needed if you have a hard floor but wiring these figures as these guys have may not be noticed by many but we do appreciate it.

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