Rimowa, London

We're getting quite an Isabel Marant vibe from this scheme as she always seems to have these kinds of abstract forms in her windows.  It's not entirely clear if this is this brands' Christmas scheme although given the time of year we're guessing so.  This isn't the most exciting seasonal scheme out there but here you go.

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Anthropologie, London

We do love a great Anthro. scheme.  At this time of year, pre-pandemic we would have made the pilgrimage to NYC to record the windows although sadly for yet another year we're unable to get there as we used to love to have a look at this brands' store at the Rockefeller centre in particular.  Anyway in the meantime you can enjoy the London store's offering and as always you can view larger versions of these ones on our Instagram though the link below.

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Louis Vuitton, London

Wow, can you imagine how long putting this Lego scheme must have taken to produce?  We are rather in awe particularly given the amount of stores that this brand have, what a huge team effort.  If we were the owners of Lego right now we would be ecstatic that our brand had the opportunity to work with this super luxury one and no doubt images of this scheme will be placed around every factory they have from Denmark to China for quite some time to come.

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Hermes, London

This brand never fail to impress us with their schemes and if there is one thing we would love to do is to see all of their store windows all around the world.  We have no idea what this scheme is about (although we are getting a kind of underwater vibe) however we don't really mind not knowing as the spectacle is so magnificent.

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Gant, London

Wow, just look at this installation at Gant along Regent street right now.  We've seen some wonderful collaborations with this brand for a while now which really does help to invigorate the high street.  The latest installation is in collaboration with the Artist Amma Lomax (do check out her website as she has a whole range of interesting pieces to view).  The other thing to note...no product.  Thats a confident retailer right there.

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Burberry, London

How wonderful is this installation..!  We're loving this cable car prop at the brands Knightsbridge store right now as part of their Alpine outpost pop-up's.  There appear to be a number of these around the world although you will have to look across their website to find your nearest if you are not in the UK.  The windows are a slightly different story with work created by Stephane Levallois and Megaforce as a part of the Burberry outerwear campaign.

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Fendi, London

We think that this scheme is a reference to the 25th Anniversary of the brands baguette and the re-edition of 25 of them from their archives for a limited time.  Quite an interesting move for this brand although a slightly odd scheme for this time of year.  However, if you have a look at their website and do the virtual experience then it all makes sense.

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Harrods, London

We have no idea where to begin with this scheme as it is so incredibly spectacular.  We made a special effort to travel into town just to go and have a look at this for ourselves and wow, wow, wow.....amazing.  In collaboration with Dior who have taken over all nearly all of the windows here at this magnificent store the brand have absolutely left us speechless.  These are some of the best windows we have seen in a very long time.  There are so many images which we cant include here although you can find them on our Instagram account through the link below.

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Tommy Hilfiger, London

This is a huge change of direction for this brand and their presentation and we absolutely love it.  Gone is the usual Blue and Red-style schemes and in with a rather bizarre installation which is bringing so much joy out there on an otherwise tired and battered high street.  We expect that there is someone new here at the brand breathing a bit of life and creativity into the brand (or they've hired an external agency to design this).  Either way this scheme is a breath of fresh air for this brand.

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Penhaligon's, London

We've mentioned on several occasions the difficulty in capturing the windows at this store and perhaps this scheme highlights even more why.  That said, we love these windows.  We think that the brand have used what appear to be Victorian cut-outs which seems to be their signature style but in conjunction with a bit of a Circus / funfair scheme.  Our images make this scheme look a bit messy but we promise they do look great in the 'flesh'.

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Jo Malone, London

It's quite refreshing to see a fun Christmas scheme when everyone else has implemented a Christmas tree or graphics in Purple, Green, Red or White.  Here at this brand a giant snowman (snow person?) forms the central focal point of this scheme surrounded by multiple snow balls in a repetition and gravitational format.  We love the products that are sold here and who wouldn't want a giant box of this stuff to open on Christmas morning, eh? 

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L'Occitane, London

While some of the major retail players out there are well ahead of the mark in launching their seasonal schemes, many are still in apparent limbo.  Christmas schemes are beginning to emerge gradually and we thought that this brand was looking particularly refreshing given that they don't tend to spend a lot on their Visual Merchandising the rest of the year.  It is worth noting that everything here is sustainable, has been made using clean and renewable energy and will be recycled or repurposed afterwards.  Whats not to like?

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Dolce and Gabbana, London

While there is very little / nothing in the form of recognisable Visual Merchandising, we actually love the product here and the super creativity which comes from this brand.  We don't always like everything but on occasion they do produce work which is interesting to view (at least for us).  The brand usually turn around their visual merchandising schemes at super fast pace although its all very quiet on that front at the moment.  Maybe Christmas we guess.

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Hogan, London

Although this is quite a simple scheme it did take some time to work out this hashtag 'GENH'.  Just to clarify,  this is something completely separate from the ordinary generational categories such as Gen X, Gen Z, Baby Boomers, Millennial's and so on and this appears to refer to the generation who have been around since Hogan's launch in the 1980's.  Very clever concept we thought although it would just make them a mixture of Gen Z and Millennials anyway.

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Roberto Cavalli, London

Theres quite a market stall feel to this installation, don't you think?  This appears to be where the brand is headed with their more urban approach to their schemes. (you may also remember their recent Rock 'n' Roll installation).  Perhaps this is their new USP?  We are actually thankful that they have finally found an angle to work from as the windows here have been quite generic for some time now.  We're not big fans of fluorescent (our eyes are rolling) so we haven't quite decided how we feel about this scheme.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/