We're currently absolutely fascinated by this new scheme at Ralph Lauren and have been trying to think what it reminds us of. As always, the quality is superb although there is a strange lifelike feel to it where even the mannequins look as if they are real. We think it is that kind of Museum diorama effect which we recognise here although obviously without the flea bitten stuffed animals and odd looking neanderthals. This really is a beautifully produced scheme.
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