Etro, London

Great use of colour.  We're not entirely sure if we like the giant Apples here but what a wonderful use of colour in a scheme.  We particularly love how the Blue's  absolutely pop out against the Orange tones (well they are complimentary colours so naturally they will).  There is also an interesting use of pattern on the flooring too although overall the scheme is difficult to track back through to the brands website which is a shame as we would like to understand the connection here.

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Loewe, London

We haven't quite decided how we feel about this scheme at the moment. The giant Anthurium are impressively realistic and we can see from the brands website that this is a product-led scheme (even though the actual product with the Anthurium print is not currently in their windows) however we the giant stems make the scheme jar a little for us.  Realistic plants (albeit land-of-the-giants style) are not easy to pull-off and these really are impressive otherwise.

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Rimowa, London

We're not entirely sure how we describe this scheme although we have to say that we really do love it.  There's a kind of icy topography vibe to the scheme where everything has been cut out to perfection.  We also love how the colours change to give a sense of depth to the props.  Very beautifully produced.

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VM & Display Awards, 2023

If you missed the VM & Display awards last night, then you really did miss a corker of an evening.  This year was hosted by the brilliantly funny Kerry Godliman (we're huge fans) with winning Visual Merchandising from some of the greats on the high street including some our favourites such as Harvey Nichols,  Fortnum and Mason and Selfridges.  Congratulations to all of the winners 2023...!

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Dior, London

You really have to see this scheme in person to truly appreciate it.  It is also quite unusual for schemes to come out of the window spaces too, at least here in the UK unless there is some sort of security watching over it. The props here are just exquisitely produced with what looks like straw and woven so beautifully and so detailed.  This whole scheme produced worldwide kept an awful lot of people very busy for quite some time.  Just stunning.

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Isabel Marant, London

We absolutely love that this brand always includes information about their installations on their website.  Why don't more brands do this?  The latest installation, called Dekalekatane is by the Artist Arnold Goron and another winner from this brand which, to be honest, we dont know a lot about but do check out this part of the Isabel Marant site as they have included some visuals from some of their other stores.  https://www.isabelmarant.com/en/journal/isabel-marant-window-display-spring-summer-2023/

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Fendi, London

Whoever thought it was a good idea to put pillars in front of the window must be truly mad.  Besides its obvious use of holding up the building, does anyone know why this was done?  In the meantime, this brand have been knocking out the schemes faster than Dolce & Gabbana used to do and clearly on a roll.  At first glance we thought these were ribbons stretched across the windows however it turns out that they are in fact metal bars in these candy colours.

 

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