Ella, London

Its so interesting to find gorgeous boutiques like this one around town and well beyond our usual pathways.  With stores along Fulham Road and Marylebone Lane this brand has some stunning products.  With a gentle nod to the season, beautifully stacked Black and Silver gift boxes, lovingly tied with a Burgundy ribbon have been used to present some of their smaller pieces in this open backed space.  Mannequins have been presented in a Black finish, highlighting the richness of the colours of their perfectly styled seasonal wear.  Windows styled by dannyletton.com

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Tissa Fontaneda, London

That season is upon us again and there's nothing more magical than finding these gorgeous places along beautiful historical London streets decorated to perfection.  This amazing Spanish brand is known for its impeccable quality, attention to detail and our favourite element, Artisan Craftsmanship.  Their exquisitely designed Leather handbags, accessories and a selection of ready-to-wear might provide your gift answer for that loved one who has everything.  Check them out on Motcomb street, London, SW1.  Windows styled by www.dannyletton.com

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Roberto Cavalli, London

Photographing video screens clearly isn't our forte.  That said, we have seen a trend towards using these kinds of screens across several luxury brands although thankfully it was just a phase and not a replacement for some good old fashioned product handling, interesting narratives and fantastic installations.  We're not a fan of video screens ourselves (its quite a lazy option we feel) although we guess we will see more and more of these types of schemes sadly as we continue to roll through the 21st Century.

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Moncler, London

This brand always produce fantastic windows, we just wish that they had more space in their London stores as their narratives are so superb.  The Paris store naturally looks incredible.  We have seen some use of digital technology over the last 12 months in or so at both the Bond Street and Sloane street stores although it is interesting that, like most brands, they always come back to the theatre of a static display.  Funny that.

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Harvey Nichols, London

We love what this brand do with their windows and are huge fans of their schemes as you probably know.  Installations like this, i.e. no product communicate a wonderful confidence and theatricality that so few brands have.  Every window here has been filled with, what we think are amorphic shapes in a variety of fabulous colours.  Images of the whole run here can be found on our Instagram page through the link below.

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Prada, London

We've said it many times, however, if you want to know how to use colour then look no further than Prada.  This brand just get it all so incredibly right don't they?  While this is quite a simple scheme, and we're not usually fans of a Graphic-led installation ourselves, we do have to say that this does look incredible.

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Louis Vuitton, London

We adore what this brand do with their windows and yet again another wonderful scheme has been delivered perfectly.  The latest offering is rather less complicated than we usually see although even delivering simplicity has its own set of problems.  We particularly love the background tones of this schemes in conjunction with the shiny metal prop products (we're guessing that they are all props).

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Alice & Olivia, London

You may recall that this is the old Diane Von Furstenburg store along Bruton Street (its actually just opposite roughly where Her Maj. QE II was born in 1926 as her maternal grandparents had a London home there).  We cant quite remember when this brand moved in but we're guessing that DVF had fallen victim to the pandemic sadly.  There are very few interesting Sale windows out there so its always a nice surprise when a brand does something a bit more interesting.

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Chanel, London

We never really liked what this brand did with their windows as they really did look very poorly executed for a very long time.  Not any more though and just look at yet another great installation.  The product has always been superb although they used to use mannequins with very tiny heads for a long time and while the high Black gloss is a bit of a go-to for luxury brands, the poses look great and the groupings demonstrate that whoever installed this knows what they are doing. 

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Burberry, London

We've recently noticed that the hoarding around this brands new store on Bond street and just around the corner from this site has been taken partially down and just a snippet of the new store is revealed although possibly it will be several more months before everything is launched.  Very exciting.  The store along Regent street is looking fantastic and we love these stacked inflatables currently in their windows.

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Tiffany, London

Couldn't you just dive into these very inviting pools at Tiffany right now?  As always, this brand have produced another superb scheme and naturally perfectly topical for this time of year.  You would be quite hard pressed to see the jewellery however which are in fact the small White dots in the centre of the ripples.

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Etro, London

We appear to be getting quite a few likes on this scheme through our Facebook page although for us at least this is probably not their best scheme.  The merchandise is obviously superb but the narrative with what is actually quite a dull book case in the back ground doesn't scream luxury to us.  We've probably been spoiled as this brand do produce amazing schemes normally but we're just not so sure about this one.

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Versace, London

It's unusually very hot in London right now which makes this scheme even more appealing.  We've seen references to pools, water, port holes and just about every other combination you can possibly image in relation to this time of year.  However, together with the merchandise this is a very refreshing installation.

Check out our fantastic sponsors below for incredible Visual Merchandising solutions or click on the banners on the side of the main page at www.retailstorewindows.com

 Don't forget you can also join our community and upload your own schemes via our facebook page https://www.facebook.com/groups/154954607862364/ or on our Instagram page https://www.instagram.com/jonathanbaker1/